For God, Country, and Coca-Cola

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    From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
    SKU: For God, Country, and Coca-Cola

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    Additional Information

    Additional information

    NameFor God, Country, and Coca-Cola
    DetailsPaperback: 560 pages Publisher: Perseus Books Group; 3 edition (14 May 2013) Language: English ISBN-10: 0465029175 ISBN-13: 9780465029174
    Gift catogeryNo
    PublisherBasic Books
    Book TypeNo
    FormatPaper Back


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